NFT marketplaces are all the hype these days, and given the benefits that an NFT marketplace has to offer – such as revenues from NFT sales – the hype is very well deserved. In this article, you'll learn about everything white label NFT marketplaces – from what it is, what are its typical features, and how you can best go about developing your own white label NFT marketplace.
A white label NFT marketplace is one that is pre-built and fully customizable to your business needs. Because of its ready-made nature, a white label NFT marketplace should be pre-integrated with all the essential features to support buyers & creators to create freely, buy, trade, and sell NFTs; and you only need to apply your own NFT business branding so that the NFT marketplace can look like your own.
Example of nft marketplace white label
NFTify is a white label, free-for-all NFT marketplace solution where anyone can create their own NFT marketplace with relatively little effort.
With NFTify, you can launch your own NFT marketplace within minutes – all without touching a line of code, and the best part is that the NFT marketplace is highly scalable with tons of built-in features to boost your NFT sales.
Not all white label NFT marketplaces are the same, but at the core of it, a fully-functional white label NFT marketplace should be pre-integrated with the following features and functionalities:
Since an NFT marketplace deals with NFT transactions on a daily basis, it’s essential that the whole NFT minting process is, at the least, functional and error-free.
Some white label NFT minting platforms currently offer both lazy minting (gas fees are paid at the point of purchase) and traditional minting methods (gas fees are paid at the point of NFT creation) – both of which serve different purposes for different target audiences.
On top of NFT minting, an NFT marketplace requires crypto payment for virtually all of its transactions, making it a vital feature you can’t do without.
With crypto payment, both creators and sellers can make safe, secure, and transparent transactions with cryptocurrencies, and the transactions live forever on the blockchain & available for viewing with all their details.
The white label nature of an NFT marketplace means that it has a level of customizability with which you can apply your own branding – and popular white label NFT marketplaces should all support this.
At the base level, you should expect basic customizability such as the ability to change the header & footer of the NFT marketplaces to add some touches to your brand. On a more advanced level, you should expect the ability to deep-customize your NFT marketplace further with theme customization, add-ons, and so on.
To make sure that your NFT marketplace is scalable and management won’t be a pain point for you, your chosen white label NFT marketplace should have a holistic management dashboard in which you can see & control everything that goes inside your NFT marketplace in one place. The dashboard should include reports of your NFT sales, your recent transactions, user activities, and so on.
To know what you’re really getting into here, it’s worth it to weigh all the pros and cons and see if a white label NFT marketplace is the right solution for you.
Faced with these cons, a white label NFT marketplace might not be a good fit for some businesses due to the increased development cost and time-to-market – but there are other options: you can rely on NFT marketplace solutions such as NFTify to deploy your own NFT marketplace within minutes.
With the advent of NFTify, the average, non-tech-savvy person can launch their own feature-packed NFT marketplace within minutes – all without any upfront costs or blockchain knowledge. It is the new revolutionized way to do NFT marketplaces.
Here comes the tough part – picking out a solution provider to trust with your NFT marketplace’s development process. To help you with this whole process, we’ll pick out 4 solution providers based on our criteria.
In order for the list to be as objective as possible, we’ll try to choose our white label NFT marketplace solution providers based on the following criteria:
Boasted to be 100% white label and with 0% transaction fees, NFT Kred is pretty much up there in our list of current best-ranked white label NFT marketplace solutions – but it comes with a rather expensive price tag.
The platform is packed with features, stable, and has a responsive team to answer any questions you might have. With its subscription plan for medium-sized projects which costs $10k a month, for example, you can create up to 50 white label NFT hubs, sell NFTs on both your NFT hub and on OpenSea, and customize your store with the built-in theme customizer or with custom CSS.
Overall, for NFT projects (high budget NFT gaming projects as an example), who feel that the prices of NFT Kred won’t put a big dent in your budget, it’s pretty much as good a solution as it gets.
- 0% transaction fee
- Intuitive onboarding experience
- Packed with essential features
- Can sell on both NFT hub and OpenSea
- Support only Ethereum and Polygon
From $10K setup + $3k/mo (small project) to $25K setup + $10k/mo (medium project)
The acclaimed No.1 NFT marketplace solution, is the ideal choice for anyone who’s looking to start out their NFT business. The platform is feature-packed rich and with support for three popular chains (Ethereum, BNB, and Polygon), along with first-on-the-market features like built-in bulk NFT upload, custom payment token, and so on.
NFTify has a healthy community of NFT marketplace owners behind it, responsive support, and the best part is that it’s totally free, with only a 2.5% transaction fee to keep the platform going. When creating an NFT on NFTify, you also get complete control over your NFTs with your own smart contract, which makes it easier to import your NFT collections to other NFT marketplaces like OpenSea and Rarible.
- Packed with critical features
- Easy and intuitive UX
- Free for all
- Integrated marketing tools
- Highly scalable with features like collaborators, bulk upload, and payout groups
- Has a 2.5% transaction fee
Prices: Free for all
Placed third on the list is NFTICALLY, another attractive solution for NFT entrepreneurs. When compared to NFTify, the platform shines when it comes to the sheer number of features and functionalities offered, although it doesn’t really say the whole picture.
The platform is infamous for its lackluster performance and instability which aren’t really up-to-par with its price tags. If you’re just getting started, chances are you won’t be using the full feature set of a platform anyway, and coupled with other issues like high transaction fees and steep subscription plan prices, it’s hard to recommend NFTICALLY to newcomers to the NFT space.
- Good features set
- Free to start
- Lack of critical features like bulk selling, mystery box, and add-on physical items
- Poor & inactive community
- High transaction fees
Free to start | $299/mo (Professional) | $999/mo (Enterprise)
Niftify is still pretty much in an early access stage – there’s no version for public use as of yet. And to top it off, the troublesome onboarding experience which requires you to complete a full-fledged KYC process is a big setback for users who only want to try out the platform.
Based on the number of features included in Niftify’s Marketplace subscription plan, we find that Niftify is basically on-par with NFTICALLY in terms of features. Unless you’re an enterprise looking for first-on-the-market features such as custom wallet integrations, custom chain support, or custom payment token, chances are you’ll be fine with either one of these.
Because of its early access stage, Niftify has a lower active user count than both NFTICALLY and NFTify, which means you are more likely to run into unsolved technical issues and instabilities.
- Good features set
- Free to start
- Still in an early access stage
- Lack of critical features
- Poor & inactive community
- Discouraging onboarding experience
Free to start | $245/mo (Store) | $2,450/mo (Marketplace)
*The reference you may interested:
Navigating through white label NFT marketplace solutions – and understanding what a white label NFT marketplace is – is hard, but it doesn’t need to be. Hopefully, with the help provided by this article, you can find yourself confidently choosing for yourself a good white label NFT marketplace solution provider to jumpstart your NFT project.
1. What is a white label NFT marketplace?
A white label NFT marketplace is one that is pre-built and fully customizable to your business needs. A white label NFT marketplace should be pre-integrated with all the essential features to support buyers & creators to create freely, buy, trade, and sell NFTs.
2. How much does a white label NFT marketplace cost?
A feature-packed White label NFT Marketplace costs around 10,000 USD to 90,000 USD. But there is a totally free white label NFT platform, with only a 2.5% to 9.9% transaction fee ( NFTify is an example)
3. Which white label marketplace solution is best for NFT?
Following our criteria: Proven reliability, Features, Costs, and Customer support, NFTify seems to provide full functions and the best price to start your own NFT marketplace. NFTify suits for all types of NFT such as: Music NFT, NFT Artwork, Sport NFT, ...
4. How do I create a white label NFT marketplace?
We made a video tutorial here. You can check it!
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